About us
We’re a county of literary greats, of culinary brilliance and iconic heritage. We’re also a place for an unforgettable short break or relaxing day out. Whether you’re a family craving some outdoor adventures or a couple looking for a restorative weekend away, Warwickshire is waiting for you.
Grabbing the headlines of course there’s Shakespeare’s Stratford-upon-Avon, magnificent medieval Warwick Castle, Kenilworth Castle and Elizabethan Garden, plus the elegant Georgian, Regency and Victorian streetscapes of Royal Leamington Spa: fantastic days out, one and all. But we’re so much more than that.
Scattered between and around such iconic visits are also historic market towns and villages full of allure, including Roman Alcester, enchanting Welford-on-Avon with its thatched black-and-white cottages, and Southam on the River Stowe with ‘green men’ in the church and a Holy Well – just one of many intrigues tucked away in the county’s quiet country corners.
Who we are
Warwickshire's visitor economy generates over £1 billion for the county each year. Behind that figure are thousands of jobs, hundreds of independent businesses, and the communities whose character and identity make the county worth visiting in the first place. Supporting that economy - and the people who make it - is what we do.
Visit Warwickshire supports the county’s Economic Growth Strategy by attracting diverse audiences and encouraging them to stay longer, spend more, and connect more deeply with the place. By showcasing Warwickshire’s full offer — from world-renowned heritage and market towns to food, drink, and outdoor experiences — we drive visitor demand that directly benefits local businesses.
This approach is closely aligned with Warwickshire’s business support ecosystem. Through links with the Business Growth Service and Warwickshire Business Support, we help tourism and hospitality providers access guidance, funding, and development opportunities, enabling them to grow, innovate, and improve the visitor experience.
By strengthening the quality and visibility of local businesses while promoting authentic, place-based experiences, Visit Warwickshire not only increases visitor economy value but also deepens connections between people and place — supporting sustainable economic growth across the county.
Why it matters
Every town and village in Warwickshire - whatever its size or profile - benefits when visitors arrive, spend time and spend money. When find; are interested, excited and inspired by what they find, they stay longer, return more often and tell others. When residents feel proud of and connected to where they live and work, that energy is felt by everyone who visits.
In practice, this means helping towns and businesses showcase what makes them unique — from independent shops and hospitality to heritage, countryside, and community. We attract new visitors, encourage repeat visits, and support businesses to connect and grow through networks and programmes, ensuring every part of Warwickshire has a confident, compelling story to tell.